ReiDesigns Web and Business Solutions Online Marketing

Online marketing is an art form, raising brand awareness and in turn, increasing traffic to your website. There are many possible approaches you can take and identifying your target market is key.

Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are your tools to getting seen on the internet. They cannot be ignored if you want to reach your audience.

Business-Graphic-design-tampa-florida-internet-marketing-google-yahoo-bing Here Are 6 Practical Approaches We Take To Every Website SEO Analysis
Understand Your Market!Keyword research will play a big part in understanding your market. Don’t guess what your potential clients are searching for, find out using keyword research. Your keyword research will drive your site’s content and getting this right is essential. Don’t just chase keywords with huge search volume. Unless you are lucky thousands of other sites will also be chasing them and ranking for them could be tough. Look at the long tail of search.                                                                                                                                                                                                                                                                                                                                                                                                    Make Your Website Search Engine Friendly!Make sure each page has a unique title element, make sure each page has a unique meta description element, make sure each page has a unique meta keywords element (this one isn’t critical but it’s still worth doing). Use HTML elements to organize your page content logically and use a CSS based design, not table based. In short use simple web page quality control. The majority of the sites we review miss these basics.

Create Content That Will Help Your Users

Put yourself into the shoes of the people you hope will visit your site. No aspect of your site should be a compromise, consider your users at every turn.

Have A Link Building Strategy!

Links to your site are vital. You can build links by asking other sites to link to you or you can attract links by creating content others will want to link to. Don’t expect quality sites to link to your site unless there’s a good reason. Link building is a vital aspect of search engine success.

facebook-twitter-blog-joomla-wordpress-drupal-magento-sexy_brunette_blonde_woman_girl_tampa_florida-computer-reidesigns_web_business_graphic_design_solutions-internet-marketing-seo-web design tampa Be Patient!

It’s pretty much impossible to build a site and attract lots of search engine traffic quickly. There are exceptions but they are rare. Unless you have something earth shattering to say you need to understand that search engine success takes months and years, not days and weeks. For immediate search engine exposure consider using Pay Per Click advertising.

Be Persistent!

Don’t expect to build your site and then wait for the visitors. Most sites require constant effort and work if you want to see results. Think of your website as a diary, not a novel. If you haven’t got the resources to do this in house consider using a website management service such as ReiDesigns Web and Business Solutions .

If you would like to hear more about how ReiDesigns Web and Business Solutions can help build a great SEO plan for your company call us today! 

Marketing Online

Marketing a business online can take on several aspects. The term online marketing or Internet marketing is an umbrella term that covers a number of marketing strategies. Check out this list – which is not at all comprehensive:

facebook-twitter-blog-joomla-wordpress-drupal-magento-sexy_brunette_blonde_woman_girl_tampa_florida-computer-reidesigns_web_business_graphic_design_solutions-internet-marketing-seo-web design tampa Search Engine Optimization (SEO)

SEO involves the strategic use of keywords and anchor text which, when used correctly, will ensure high search engine rankings.
  • Pay Per Click (PPC) PPC involves paid advertising by a business or company using the strategic keywords mentioned above. PPC marketing brings massive and quick online recognition – causing a business to be easily located online.
  • Link Building Search engines recognize a link from other sites to your site as a vote of confidence in who you are and what you offer. The trick is to make sure those links are reputable sites from reputable companies and that it matches the theme of your own business.
  • Email Marketing Interaction and relationship-building is the name of the game in online marketing. Personable and newsy email campaigns (or regular newsletters) go a long way in establishing customer/prospect relationships.
  • SEO Copywriting SEO copywriting simply means a blend of SEO with the writing of web content. It involves the strategic use of key words throughout any business-related blogs, articles, press releases and web content.
  • Viral Marketing The word viral comes from the medical term virus which, as we all know, spreads quickly. The way to go viral online is to link your business website to a Facebook page, which is linked to a Twitter account, which is linked to a blog site, which is linked to a press release, which is linked to online articles, and on and on. You get the picture. Before you know it, your brand, your persona, your business identity is all over the Internet and your business will experience healthy growth.

Let ReiDesigns Web and Business Solutions Take Your Business To The Next Level!
It’s not necessary for you as a business owner or employee to learn everything about online marketing to enjoy astounding results. ReiDesigns Web and Business Solutions stands ready to take the online and local presence of your business to the next level. Contact us today.