You’ve heard impressive stats around blogging, like that businesses with active blogs get about seven times more organic search traffic and 55% more visitors, for example.
You’ve heard that blogging can help you establish your industry expertise, give your business a voice, and improve your rankings in search results.
So How's Your Business Blog?
Hopefully your answer to this title question is something like "Doing great," or "Couldn’t be better," or "Love the results." If your answer happens to be, "What business blog?" there may be a serious void in your marketing tool box.
While most business owners have at least been convinced that a website is crucial to their business, way fewer have grasped the online influence potential of a business blog.
If that describes your position, consider these statistics:
- More than half of all internet users read blogs at least monthly
- Companies that blog get 55% more web traffic
- 2/3 of marketers say their company blog is "critical" or "important" to their business
- The average budget spent on company blogs and social media has nearly doubled in two years
A Blog Lets You Be Real
A blog is such an open, casual, non-threatening way in which to connect with anyone who is even remotely interested in your industry – or your business in particular. Here is where you can be yourself. The blog allows you to be chatty and informal – to be real.(Which is exactly what savvy consumers are looking for these days.)
The days of creating a website to feature a photo of your storefront, list your products or services and say “Buy this!” are over. Actually, those days have been gone for several years now! In this fresh era of social media marketing, the key is in relationships. A blog can help you do this!
Your website may be the front door of your business, but it's the blog site where the prospect (or customer) comes inside to sit down and chat. Here is where they get to know you and learn more about the persona behind the business name. The barriers come down and the trust levels go up.
People who read your blog entries are much more likely to subscribe to your newsletter, to register for your webinars, to read the information on your website and to follow you on Facebook and Twitter – and eventually to purchase your products and services. Why is that? It's a simple fact that the better your online visitors get to know you, the more they trust you.
If you’ve not done so already, it's time for you to begin to build trust levels with regular blog entries. Let the experts at ReiDesigns Web and Business Solutions do all the detail work in building and maintaining a compelling blog site for your company.